Case Study - Multiple Small Markets

State of Missouri

While the State of Missouri has large jurisdictions such as St. Louis and Kansas City, it primarily encompasses vast rural areas spread across 114 counties. Here jurisdictions range, for example, from the tiny Village of Bigelow at 32 residents to cities like Poplar Bluff and Joplin at populations hovering between 15,000 and 45,000.

As part of the NTIA’s BTOP program, CBG assisted Missouri throughout the State, assessing broadband service availability, access and adoption in every jurisdiction in the State.

CBG’s work with the State was wide-ranging, from residential and business broadband needs assessments and defining the needs of governmental and educational anchor institutions, to review of broadband provider data along with infrastructure review and performance verification testing.

Broadband Needs Assessment

CBG worked with State and University of Missouri officials to conduct broadband needs assessments in regional Council of Government areas covering every corner of the State. These needs assessments included focus groups of community sector representatives, followed by in-depth sector reviews by participants and written residential and business surveys, which over 70,000 residents throughout the State participated in. Data received was analyzed to determine broadband access, availability, adoption, speeds, reliability and applications in all sectors in all 114 counties.

Broadband Infrastructure and Service Assessment

CBG field tested both wireless and wireline speeds across the State for residential, business and other sector use. We reviewed data provided by broadband providers as well and determined, from both a paper review and then through field verification, the extent of broadband infrastructure and the availability of various levels of service in all areas of the State. This information was ultimately used for both broadband mapping and strategic planning purposes.

Broadband Strategic Planning

The data gathered by CBG was used at the local, regional and State-wide level to develop a State-wide and area-specific broadband strategic plans. These plans built on the current status of broadband access in each area by identifying strategic directions, goals and objectives to follow going forward to achieve an expansion of high capacity broadband availability, and increased broadband access through both greater affordability and a higher level of adoption.

Some Examples of Small Market Clients

  • Hagerstown, Maryland
  • Salisbury and Wicomico County, Maryland
  • Queen Anne’s County, Maryland
  • Multiple Twin Cities Minnesota Metropolitan Area Suburban jurisdictions
  • St. Louis Park, Minnesota
  • St. Cloud, Minnesota
  • Stillwater, Minnesota
  • Multiple Philadelphia Metropolitan Area Jurisdictions
  • Somerset County, Maryland
  • Goochland County, Virginia
  • Dubuque, Iowa